Case Study – Palatiano Restaurant

Palatiano Restaurant

Video Initiative 714 Case Study Palatiano Header Image

Intended Readership

This Case Study is intended primarily for people who:-
(i) create videos for their own use, business or pleasure;
(ii) want to learn how to use still photographs to make social-media-first videos.

Introduction

Making videos for mainstream social media channels (“social-media-first” production) and reusing them on web pages is a relatively new concept (first half of 2021).
We decided a case study was probably a better use of your time than discussing the theory and using hypothetical examples.
What follows is drawn from a real life example of a real business.

Background

The owners of the Palatiano Restaurant recognised that they needed to make substantial changes to their business in order to stay competitive in 2021.
External conditions meant the numbers of customers who visited them year-in-year-out when on holiday was severely limited.  The smaller numbers of people able to visit their home village meant that “passing trade” could not be relied on.
These had proven to be sound business strategies since they started their business.  They would not be as effective in the environment of 2021.
Changes would need to be made to attract new and different clientele.

The Changes and Telling The World

A new corporate logo was commissioned.  It gave priority to describing what the business was about and relegated its name to the “punch line”.

video initiative case study palatiano restaurant 2021 logo image

This reflected the wholescale refurbishment of the property.  This was done with a view to the meeting the legal requirements to maintain hygiene standards – whilst offering a pleasing and comfortable environment.
Social media and, in particular, video were recognised as being the best means of spreading-the-word in a cost-effective way.
The new features of the Palatiano – eg. physical changes, new dishes on the menu, new wines and beers would provide a storyline for the videos.

Video – as at 31st May 2021.

A. The ingredients:-

(i)  Still images were shot on a mobile phone;

Video initiative 714 palatiano restaurant case study chris skevofilaka and zak peros interior image
Video initiative 714 palatiano restaurant case study zak peros interior of establishment image
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Video initiative 714 palatiano restaurant case study bar window image
Video initiative 714 palatiano restaurant case study view from upper desk towards beach sea and blue sky image

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Video initiative 714 palatiano restaurant case study shepherd staff on column image
Video initiative 714 palatiano restaurant case study sail boat themed lounge sofa image
Video initiative 714 palatiano restaurant case study cat image
Video initiative 714 palatiano restaurant case study chris skevofilaka on swing seat image

(ii)  A frame measuring 714 x 714 pixels was created.

Video initiative 714 palatiano restaurant case study palatiano 714 format frame image

B. The Recipe

Using a video editor a new blank canvas was created – measuring 714 x 714 pixels.
The still photographs, logo images and frame were imported and added to the canvas.
Some tweaks were made to sizes, timings and transitions between the components.
Some text was added and, finally, a sound track.

The “714 format” Video Output

Dissemination

This “714 format” video was posted as-is to Facebook and LinkedIn.
It was then added to a 1920 x 1080 pixel background to create variant for Youtube https://youtu.be/iI5oBrCOG14
It was then added to a 1080 x 1920 pixel background  to create a variant for Instagram https://www.instagram.com/tv/CPipyhAgmBt/

Summary and Next Steps

This case study has deliberately focussed on a single example drawn from real life and based on our own experience.
We hope it shown the potential of our “social-media-first” approach to video production and encourages you to explore its opportunities further.
We currently offer several services and products that you may wish to take advantage of.  These include:-
(i) a “Set It Up From Scratch” service.
We set everything up for you so that you can get on with offering your new service(s).
(ii) a FREE course
This shows how to make these videos yourself.  It is for users who already run self-hosted WordPress installations and video hosting.
Click here to sign-up for your free course.
(iii) Ready-made frames packages
A selection of frames for use with horizontal, vertical and square videos.
We are looking to develop more products and services – and would welcome hearing from you about what would be useful to you.

Who are Video Initiative 714?

We are Paul Carr and Chris Davis.  Two Englishmen who specialise in providing online products and services.
We are both long-standing Members of Society11 – a private Group of online marketers dedicated to promoting honest and ethical practices in the provision of online products and services.
Paul’s main website is https://paulspages.com
Chris is more a “behind the scenes” man.  You can get an idea of his online offerings via Facebook – where he is @kefichris and on LinkedIn.

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https://videoinitiative714.com